Founded by Matthew Bitter, a seasoned analytics professional with over 13 years of experience, Bits Concept specializes in analytics, business intelligence, and data science.

Matthew’s expertise is built on a strong academic foundation, including a Master’s in Computer Science (Data Science) from the University of Illinois Urbana-Champaign, a Certificate in Big Data Analytics Management from the University of Toronto, equipping him with the skills to manage enterprise-level data initiatives and a Microsoft Fabric Analytics Engineer certification.

In practise, Matthew has extensive knowledge building causal models, predictive models, and reporting solutions for companies across Ontario, Canada. His solutions have realized millions of dollars of savings in optimizing spend across sales, marketing, finance and manufacturing.

At Bits Concept, the focus is on transforming data into a strategic asset. By leveraging innovative technologies and a deep understanding of business priorities, Bits Concept delivers tailored solutions that drive long-term success in an increasingly data-driven world.